Youtube agrees deal with FIH to broadcast Hockey World League Finals
November 15, 2017
The International Hockey Federation (FIH) has today announced a commercial partnership with YouTube, who will provide broadcast coverage of the 2018 Hockey World League Finals.
Fans in countries without broadcast agreements will be able to access matches via a Pay Per View YouTube system.
The agreement will give access to billions of sports fans looking to tune in to all the action from the Sentinel Homes Women’s Hockey World League Final in Auckland (17-26 November) and the Odisha Men’s Hockey World League Final in Bhubaneswar (1-10 December) 2018.
FIH TV and Broadcast Director, Andy Oram, said: “We are delighted to engage with the biggest provider of online video content who are actively engaged and committed to growing the game.
“YouTube is a valuable addition to our existing partners and provides FIH with the opportunity to reach a global audience, attracting a new generation of fans to the sport through a wide range of devices that hockey can now be viewed on.”
YouTube’s Head of Sport for Europe, Middle-East and Asia, Tomos Grace, added: “YouTube provides a flexible platform for content owners to reach sports fans worldwide.
“We’re very happy to see innovative partners like the FIH make full use of this flexibility by combining YouTube’s free-to-air and PPV live functionality in their key target markets.”