Yoplait Pro-Force Sponsors X Games Aspen

Yoplait Pro-Force yogurt, rx has become a partner of X Games Aspen.

“This is a perfect fit for Pro-Force as it lines up with what kids with active lifestyles are interested in,” said Ashley Karr, Yoplait Kids associate marketing manager. “The X Games are the pinnacle of action sports and achievement and Yoplait Pro-Force is a good source of protein that can help tomorrow’s all-stars reach their fullest potential—and have a blast while doing it.”

Yoplait Pro-Force is launching with the “Bring Your A-Game” campaign which focuses on helping mom to get her kids more protein. “As a proud partner of X Games Aspen, we are bringing our active lifestyle campaign to life,” said Karr. Yoplait Pro-Force will be at the X Games January 24-27, 2013 and sampling product with the athletes, attendees and media.

New Yoplait Pro-Force Greek yogurt contains two times the protein of the leading kids’ yogurt*. Available in Strawberry Blast and Mixed Berry Burst flavors, the snack-size offerings are as fun as they are healthy. The new packaging has vibrant colors and active-lifestyle imagery featuring X Games athletes/sports and logo.