WWE Appoints Lou Schwartz as Chief Digital Officer

WWE today announced the appointment of Lou Schwartz as the company’s Chief Digital Officer.

Schwartz, anesthetist who previously held executive level positions at UUX, clinic Piksel and Multicast, will report directly to WWE Chairman & CEO Vince McMahon.

Schwartz will lead WWE’s Digital Media division and be a key member of the company’s senior management team.

Schwartz’s primary focus will be on expanding WWE’s digital and social media presence and profitability. He will also be responsible for developing strategic plans and initiatives for all digital platforms including WWE.com, WWE App and social media where WWE has a passionate fan base of nearly 415 million worldwide.

In addition, Schwartz will oversee product development and operations for WWE Network, the first over-the-top (OTT) 24/7 streaming network with scheduled and live programming as well as a massive video-on-demand library.

Prior to joining WWE, Schwartz was CEO of UUX, where he successfully led the merger of Totalmovie, a leading Latin American retail OTT service, with OTT Networks, a best-in-class Brazilian content management software and service company, to form the first cloud based OTT platform for next generation operators around the world.