World Wide Technology Raceway inks partnership with Tixr
July 19, 2024
World Wide Technology Raceway (WWTR) has partnered with Tixr to handle its ticketing needs.
The racetrack outside St. Louis, which is the only American track that annually hosts NASCAR, INDYCAR and NHRA racing, will deploy Tixr technologies and offerings in its fans’ ticket-buying experience, including Tixr Waitlist — a credit card pre-authorization and bot-thwarting system for high-demand tickets — and Tixr rewards, a program that incentivizes fans for referring ticket sales.
WWTR is developing new ticketing offers for its events, like the NASCAR Cup Series Enjoy Illinois 300, with Tixr, including camping packages, VIP and suite hospitality, and merchandise — all incorporated in the ticketing buying flow — as well as managing series passes, group sales, and single tickets.
Tixr, founded in 2013, continues to make small market share gains in live sports ticketing. In the last year, it’s added clients as diverse as the International Tennis HOF and its Infosys HOF Open ATP Tour tournament, Major League Pickleball, Thrill One’s Nitrocross, a handful of pro golf events, and the Trail Blazers’ Rip City Remix G League team. The WWTR deal provides a chance to demonstrate the company’s large-volume capabilities; more than 100,000 fans were at the track for last month’s running of the Enjoy Illinois 300.