World Rugby Retains IMG As Commercial Partner Agency Through 2023
October 31, 2019
IMG has been confirmed as the exclusive commercial partner agency for World Rugby until the end of the 2023 Rugby World Cup in France.
World Rugby began working with IMG in 1993 and they will now continue to represent the sale of the tournament’s top-tier worldwide partner programme, as well as delivering rights for all sponsorship operations, brand services, licensing and merchandising management.
It will be the eighth tournament cycle with World Rugby and IMG combining.
Brett Gosper, Chief Executive Officer, World Rugby, said: “We are delighted to announce a renewal with IMG to deliver key commercial services for Rugby World Cup 2023 in France. Following a comprehensive review, we believe that IMG are perfectly positioned to further enhance and grow our worldwide partner programme, sponsorship delivery, brand services and licensing management.”
Jonathan Kritzinger, SVP of Rugby, IMG, commented: “We are simply delighted to continue working with the team at World Rugby and remain part of this fantastic event. We have built a highly experienced group of execs to service this property, and this agreement represents the unmatched dedication and passion this team has for RWC.”