World Aquatics renews partnership with Nongfu Spring
February 5, 2024
World Aquatics has renewed its partnership with drinking natural water supplier Nongfu Spring, one of the leaders in the Chinese market.
Nongfu Spring is widely recognised for the quality of the products it supplies, its commitment to sustainability, and its emphasis on safeguarding natural water sources in China. Since its establishment in 1996, Nongfu Spring has continued to provide natural and healthy products around the world.
Nongfu’s commitment to the provision of safe and sustainable water is completely aligned with the World Aquatics vision for “A world united by water for health, life and sport”. Consequently, a renewal of the partnership that began in 2019 was a natural step.
Nongfu Spring and World Aquatics are excited about their further collaboration during this next landmark phase of the partnership. Nongfu Spring will act as an Official Partner for a number of aquatics competitions, including: the World Aquatics Championships, World Aquatics Swimming Championships (25m), World Aquatics Artistic Swimming World Cup, World Aquatics Swimming World Cup and the World Aquatics Diving World Cup. Nongfu Spring water will be readily available at these World Aquatics events, with their involvement showcased across World Aquatics’ global broadcast audience of over 2.5 billion.
In addition, as part of the innovative collaboration, Nongfu Spring will provide crucial support on new development and learn-to-swim programmes in China, as well as a host of innovative new digital and social media initiatives, helping to shape the future of aquatics around the world.