WNBA’s Atlanta Dream Partners With Microsoft And Xbox To Empower Girls And Women In Atlanta
April 6, 2022
the Atlanta Dream announced a landmark multi-year partnership with Microsoft Corp, creating an alliance that seeks to change the game for women and girls through technology, access to sport and community programming in underserved areas of Atlanta.
This transformative partnership highlights both companies’ shared commitment to the Atlanta community and the belief that investing in and empowering women will help create more connected communities, stronger teams, and better leaders.
“This important partnership sits at the intersection of sport, purpose and technology while highlighting both the Dream and Microsoft’s shared commitment to investing in the Atlanta community and continuing the legacy of this great city as a place where the power of representation, inclusivity and community matter,” said Morgan Shaw Parker, President of the Atlanta Dream. “Together, we believe the power of sport can change lives and Microsoft is committed to helping us make that happen for girls and women in Atlanta.”
As part of the long-term relationship, Microsoft will become the Official Technology Partner and Jersey Patch Partner, beginning with the 2022 Atlanta Dream season. By implementing products and services like Surface, Azure, Dynamics and Power BI, Microsoft will help the Dream take basketball to the next level both on and off the court. The partnership will allow that same programming and technology to extend to the Dream’s practice and training facilities with the intent of assisting the team as they continue to develop into a model franchise.
“We are excited to be an official partner of the Atlanta Dream and showcasing how Microsoft technology can help empower their work on and off the court,” said Amy Sorokas, Director Microsoft Strategic Partnerships. “We look forward to working with them on youth programs in the community, bringing fans closer to the game, and informing the team with data insights.”
“At Xbox, our mission is to bring the joy and community of gaming to everyone on the planet. We are excited to partner with the Atlanta Dream to bring to life our core message – Power Your Dreams – which not only celebrates the values of diversity and inclusion shared by Xbox and the Dream, but also spurs the imagination when two amazing teams collaborate in their communities” said Chris Munson, Senior Global Xbox Sports Partnerships Manager.
Microsoft has also committed to working with the Dream on youth programs that combine basketball with science, technology, engineering, and mathematics (STEM) to inspire the next generation of athletes and emerging leaders to learn about science and technology while improving their skills on the court.
The Dream’s partnership with Microsoft will become a model that defines how the team works with corporate partners beyond traditional assets with a sharper focus on impacting and improving the lives of young women in Atlanta.