Williams F1 Seals ShoreTel as Official Technical Supplier

The Williams F1 Team have announced a new technical partnership with ShoreTel, a leading provider of unified communications platforms. 

The partnership will see ShoreTel become an official technical supplier of the team, integrating communications within Williams’ on-track activities at Grand Prix venues around the world. ShoreTel will also supply unified business communications solutions across the broader Williams group at the Williams factory in Oxfordshire and the Williams Technology Centre in Qatar.

This partnership will allow ShoreTel to benefit from a global marketing platform, with the company’s logo being displayed on the team’s transporters, hospitality unit and garage from the 2013 British Grand Prix onwards – where Williams is celebrating its 600th race in Formula One.

Adrian Hipkiss, ShoreTel’s EMEA vice president and managing director, said: “This exciting new partnership with the Williams F1 Team positions ShoreTel at the cutting edge of technology in an increasingly relevant international market.  We are joining forces with a company that shares our forward-thinking vision and one that also thrives on delivering state-of-the-art technology. This new partnership allows us to demonstrate our award-winning telephony solutions with one of the world’s leading engineering companies, whose day-to-day operations, both at the factory and at 19 Formula One races around the world, rely on brilliantly simple unified communications.”

Claire Williams, deputy team principal and commercial director of the Williams F1 Team, added: “I’m pleased to welcome ShoreTel as an official technical supplier of the team in what promises to be a rewarding relationship for both parties. Williams is a diverse and multi-disciplined engineering business which relies on high quality, mission critical communications so this new partnership is one which will benefit not only the Formula One team but every area of our business as we continue to diversify and expand into new areas.”

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