WFFA joins forces with Juventus for the World Freestyle Football Championship

The World Freestyle Football Association (WFFA) has announced a new chapter in its partnership with football powerhouse Juventus and their innovative Juventus Creator Lab, this time to organise the most prestigious Freestyle Football event of the year: the World Freestyle Football Championship (WFFC).

The 2024 World Finals will take place in Turin, Italy between November 8th and 14th, utilising the cutting-edge facilities of the Juventus Creator Lab. This year’s event will feature a groundbreaking competition format, promising an unforgettable experience for both the 32 participating athletes —16 males and 16 females from all continents— and the fans all around the world.

This collaboration builds on a successful partnership that began in May 2023 when Juventus hosted the first-ever TikTok global Freestyle Football contest, won by Brazilian star Adonias, who became the official freestyler for the bianconeri. In May 2024, the Juventus Creator Lab launched the documentary Freestyle Saved My Life: The Story of Adonias Fonseca, highlighting his journey of overcoming obstacles through Freestyle Football. On the same year, Juventus was also present at the World Freestyle Football Championship in Nairobi, Kenya as an official media partner, broadcasting the World Finals on their TikTok channel —where Juventus ranks among the top 10 global brands— and rewarding selected finalists with tickets to a Serie A match at the Allianz Stadium in Turin.

“It was a pleasure and an honour to collaborate with such an iconic institution as Juventus in the TikTok freestyle contest and after the success of their live streaming from our World Freestyle Football Championship in 2023, we are excited to evolve the partnership even further”, said Dan Wood, Co-Founder of the WFFA. “The next episode of our alliance was obvious: bringing the World Championship of our sport to Turin to offer both athletes and fans a unique experience. It will be a truly innovative move for a sporting World Championship, which is credited to the vision and skills of the Juventus Creator Lab team”.

“We’re thrilled to continue our partnership with the WFFA and host such a prestigious event at the Juventus Creator Lab and here in Turin,” said Mike Armstrong, Juventus’ Chief Marketing Officer. “This aligns well with our vision to engage and inspire youth through on-pitch and off activities while striving to support the freestyle football movement worldwide. The WFFA continues to impress with growth figures, incredible talent and stories, and a global footprint which makes this unique for the organisation and city.”