WePlay Expands Leadership Team to Drive Innovation in Sports Marketing
1 day ago
Award-winning sports marketing agency, WePlay, has strengthened its leadership team with a number of senior appointments, including John Parker as Executive Creative Director, Christian Millar rejoining the agency as Group Business Director, Daniel Akanni as Business Development Manager and Matthew Collier as Head of Ventures.
Parker joins with a reputation as a multi-channel creative specialist who connects brands with culture and communities. His experience as a creative leader at multi-award winning agencies, M&C Saatchi Sport & Entertainment and Ear To The Ground, working on global brands including New Balance, PlayStation, Samsung, Coca-Cola and Heineken, will be vital in WePlay’s ongoing growth into the brand space in 2025.
Collier has joined WePlay to spearhead the agency’s new Ventures division and his experience working in commercial leadership roles at the IOC and ESPN will be invaluable as WePlay look to disrupt the sports industry with their unique revenue share model.
The range of new hires across a variety of disciplines Is the first stage in WePlay’s ambitious growth plans for 2025 following its acquisition by global sports marketing agency, rEvolution, last year.
Parker commented: “WePlay is at a tremendously exciting stage of its growth and development and with our diverse portfolio of clients who are looking to do things differently in this space. There’s huge scope to push the boundaries of sports marketing and create real impact and value with stunning creative that drive tangible results.”
Collier commented: “WePlay is incredibly well placed for a new and exciting period of growth. I am delighted to be joining the highly talented team, leading the new Ventures division. Together with rEvolution, we will unlock enormous potential by disrupting traditional models to drive incremental revenue and fan growth for our clients.”
Luca Massaro, CEO of WePlay, shared his excitement about the new appointments, stating: “We are over the moon to have John, Christian, Matthew and Daniel join us at such an important stage in our journey. Their combined expertise will further bolster our offering and help us maintain and our growth trajectory in this new phase of WePlay.”
WePlay are recognised for its market-leading approach to fan engagement, direct-to-consumer marketing and monetisation with an award-winning resumé, including two Agency of the Year awards at the Football Business Awards and Gold at both the SportsPro OTT Awards and the Leaders Sports Awards. With established clients in the US, Europe, Middle East, and Asia, WePlay has successfully driven growth for highly respected global sports organizations including UFC, UEFA, FIFA, Paris Saint-Germain, Ironman, European Club Association, AC Milan and SailGP.