Vita Coco partners Sainsbury’s to support Sport relief

Vita Coco Coconut Water has announced that it will be one of a handful of suppliers supporting Sainsbury’s in this year’s Sport Relief campaign.

With Sport Relief, the British public comes together to get active, raise money and change lives. This year, in support, Vita Coco is donating a portion of their proceeds via participating Sainsbury’s stores:

Vita Coco CEO, EMEA Giles Brook comments: “We’re delighted to be partnering with Sainsbury’s and supporting this year’s Sport Relief campaign by donating proceeds from sales of Vita Coco to help change lives. It’s a cause that’s close to our hearts with healthy active lifestyles being a common interest amongst our drinkers and the team at Vita Coco alike. There’s going to be some fantastic fund raising activities across stores as well as within our very own Vita Coco office.”

Earlier this year, Vita Coco announced their long term ambassador partnership with Saracens, England and British and Irish Lions Rugby Star, Maro Itoje. The ‘revival of the fittest’ campaign highlights the functional role coconut water can play in both amateur and professional athletes. The activity will create a disruptive consumer engagement campaign, educating consumers on coconut water’s impressive functional benefits, and inviting new consumers to the Vita Coco brand.