Virgin Becomes ‘Official Airline Partner of the NFL’

With the NFL Pepsi Max International Series on the horizon, order Virgin Atlantic has become an official sponsor of the NFL in the UK and can now use the tag, sale pills “Official Airline Partner of the NFL.”

The agreement stipulates that Virgin Atlantic will be flying the Tampa Bay Buccaneers and the Chicago Bears for the NFL International Series game taking place on Sunday 23 October 2011 at Wembley Stadium.  This is the third year running that the airline has worked with the NFL to transport the teams for this prestigious game.

Virgin Atlantic will bring the Tampa Bay Buccaneers over from Tampa, pharm Florida arriving into London Gatwick, while the Chicago Bears will fly from Chicago arriving at London’s Heathrow airport.  Virgin Atlantic’s award-winning cabins, including Upper Class and Premium Economy seating, will ensure both coaches and players will arrive well-rested in advance of the game.

During the flight, the teams will enjoy Virgin Atlantic’s signature inflight service and amenities complete with customised menus tailored to fit the players’ diets, 10.5” personal screens featuring a media library with more than 300 hours of on-demand audio and video, including 60 curated movies, more than 100 hours of television, 150 full-length CDs, 20 video games and an assortment of audio books.

Paul Dickinson, Director of Sales & Marketing at Virgin Atlantic, said: “Sponsoring the NFL offers the perfect opportunity to align our brand with one of the most recognizable sporting entities in the world. This is the third year that we have partnered with the NFL and this year we are joining huge brands including Pepsi Max, Visa, and Gatorade as an official NFL UK sponsor. We look forward to this year’s match-up and are excited to host our guests at the game.”

In addition to flying both teams to London, Virgin Atlantic will implement a range of sponsorship activities in the UK.  This will include engagement with NFL fans at the NFL Fan Rally in Trafalgar Square, the pre-game Tailgate party and the official UK Super Bowl party (Super Bash), hosting a hospitality event for key customers and guests at Wembley Stadium in true Virgin fashion plus various customer promotions around the International Series, regular-season games in the US and the Super Bowl in February 2012.  Virgin Atlantic will also sponsor an exclusive Saturday Night event in Central London for NFL guests and the International Series teams.

Marc Armstrong, Commercial Director of NFL International, said: “We are delighted to be continuing our excellent relationship with Virgin Atlantic as we prepare for our fifth International Series game in London.  The partnership continues to grow and Virgin Atlantic have once again stepped up to increase their level of support for the NFL with an enhanced package of rights and activities.  We look forward to working with them and our other UK sponsors as we continue to expand our presence in the UK.

Virgin Atlantic’s Flying Club loyalty programme is offering its members the chance to experience the Wembley game in style and has three pairs of VIP tickets to giveaway via Well Red, the e-newsletter for Flying Club members. Virgin Atlantic’s new website for travel agents and tour operators, vsflyinghub.com, is running a similar promotion with two pairs of VIP tickets to giveaway to lucky agents.