Videotron Agree Long-Term Naming Rights of Unbuilt NHL Arena

March 2, 2011

A not-yet-built National Hockey League (NHL) arena to be constructed in Quebec, Canada, will be called the Videotron amphitheatre after reaching a naming-rights deal with the cable provider via its parent company, Quebecor according to the city.

Videotron will pay US$33.85m for naming rights for a period of 25 years.

An additional $3.23m fee has been agreed annually for arena management rights. Videotron will give the city 15 per cent of profits from the facility. In return, the arena will be built entirely with taxpayers’ money.

Terms are specific to the building and profits from any future NHL team would be separate.