V-ZUG Revealed As Official Sponsor of 2020 IIHF Ice Hockey World Championship
February 21, 2020
V-ZUG, the Swiss household appliance manufacturer, will be an Official Sponsor at the 2020 IIHF Ice Hockey World Championship in an agreement brokered by Infront, the International Ice Hockey Federation‘s (IIHF) exclusive media and marketing partner.
The sponsorship includes V-ZUG’s presence on rink-boards, press conference backdrops and a wide range of advertising assets at the venues in Zurich and Lausanne. The manufacturer will also have the right to use the official logo and mascot for promotional purposes as well as organising fan activities at both arenas.
Christoph Mauer, Infront Senior Director Winter Sports said: “This agreement with V-ZUG means we can add another big Swiss brand to the sponsorship portfolio of this year’s IIHF Ice Hockey World Championship. The brand stands for quality and precision, aligning perfectly with the tournament’s values as well as what we want to achieve at the event.”
Attila Castiglioni, V-ZUG Director Service and Marketing Department said: “As a Swiss company with a long tradition we are proud to support the IIHF Ice Hockey World Championship in Switzerland. Ice hockey represents the same values that are important to us as a company as well: discipline, commitment, passion for detail and precision.”