USOC Partners with Japanese Brand Airweave

The U.S. Olympic Committee (USOC) has announced today a partnership with airweave, the top-selling premium bedding topper in Japan that recently launched its product in the United States.

Through the sponsorship,airweave will support American athletes participating in the Sochi 2014 Olympic and Paralympic Winter Games, marking a pivotal moment for the category-leader as it continues its mission to provide users, performers and competitive athletes with the best quality sleep possible.

“It’s an honor to follow our recent launch in the United States with this new relationship with the U.S. Olympic Committee,” says Mr. Motokuni Takaoka, chief executive officer and president of airweave. “We are proud to accompany the country’s premier athletes on their journey to Sochi this February, offering them the peace of mind that comes from getting the quality sleep they need to be at the top of their game.”

As part of its sponsorship, airweave will supply portable DUAL MODE bedding toppers to participating U.S. athletes and coaches, as well as providing financial assistance to the USOC, which trains and funds the athletes and hopefuls for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games. The airweave portable DUAL MODE topper is firm on one side and soft on the other, allowing the athletes to customize their sleeping surface to best fit their needs as they gear up for competition.

“As an organization, we are dedicated to helping our athletes achieve their full potential both on and off the field of play,” said Lisa Baird, USOC chief marketing officer. “To that end, we’re thrilled to welcome airweave to our great family of partners and thank them for their support of American athletes.”