University of Colorado Renew Partnership with Leading Ticket Company in College Athletics

Paciolan, the leading provider of ticketing, marketing, and fundraising solutions in college athletics, announced that The University of Colorado at Boulder (CU) will continue its 26-year partnership with the company for a five-year term.

Through Paciolan’s industry-leading solutions, including its online ticketing technologies, CU has nearly doubled its online season ticket renewals and achieved 100 percent online student ticketing. With the renewed partnership, CU will be implementing Paciolan’s new CRM solution. CU has been working with Paciolan since 1985.

Will Simpson, director of ticket operations for The University of Colorado at Boulder, said: “We’re thrilled with how Paciolan’s products and services will help improve our season ticket holders’ and donors’ experience. Their innovative technologies, strategic vision and solid communication structure are a perfect complement to our business model and long-term goals.”

Leveraging Paciolan’s online ticketing and Fundraiser’s Advantage solutions, CU offers a process that enables donors to conveniently make donations and payments online when renewing season tickets. Ongoing enhancements to their renewal process resulted in CU nearly doubling its online season ticket renewals.

CU also secured 100 percent of student ticket sales online via its CUBuffs.com site where students can purchase tickets that are then assigned to their Buffs student ID card. CU’s online student ticketing process combined with their strategy to shift single tickets to print-at-home delivery have helped it reduce will call windows from 10 to four per football game.

Developed using Paciolan’s eVenue solution, CU’s ecommerce ticketing site offers 3D clickable seat maps, and view from seat and cross-sell carousel features that enable it to efficiently sell tickets in real-time, while elevating the customer experience.

Paciolan also helped CU create an innovative solution for their season ticket package, which includes sophisticated seat upgrades at a neutral game site.

“Working with our client partner, Deana Itow, and ecommerce specialist, Brandon O’Connor, we developed a process that allowed our season ticket holders to upgrade their seats for this neutral site game completely online. This replaced a manual process that previously took me a week to accomplish,” continued Simpson.

With the partnership renewal, CU will be adding Paciolan’s CRM solution, which will complement its outbound sales program and fuel sales initiatives. It will allow CU to accurately document every customer transaction and enhance its communications process to better and more efficiently serve them.

Using Paciolan’s Analytics created specifically for Colorado, the university is able to see a visual color-coded stadium “heat map” that allows it to quickly ascertain which seats are selling through and then develop marketing programs to support those sections that need to be filled.

“These powerful analytics have helped us sell more tickets,” said Simpson. “We’re able to see areas of the stadium and their sell-through rates, so we can proactively develop marketing programs and targeted promotions to help us reach our goals.”

Dave Butler, chief executive officer of Paciolan, added: “We’re proud to be working with The University of Colorado for the past 26 years. Helping CU achieve its online ticketing goals for students and season ticket holders is both exciting and rewarding. We look forward to helping them develop new strategies and further growing their already successful athletics initiatives.”