UK Sponsorship Awards 2020 – The Shortlist
March 3, 2020
Arts & Cultural Sponsorship
Antony Gormley & AccessArt25 at the Royal Academy of Arts
Sponsor: BNP Paribas
DHL Fashion Potential Award 2019
English National Ballet and Cunard Dance the Atlantic
Portrait of an Artist
Sponsor: BP
Scottish Ballet Dance Health supported by Baillie Gifford
Somerset House – Hennessy: For The Culture
Live Entertainment & Event Sponsorship
Sponsored by Hammerson
Artichoke Trust (Lumiere) & Believe Housing – Keys of Light
Carlsberg & Live Nation Festival Programme 2019
English National Ballet and Cunard Dance the Atlantic
Huawei & All Points East
Social Purpose Sponsorship
Barclays FA Women’s Super League and Grassroots Football in Schools Sponsorship
Beyond The Invisible: How Standard Life turned the lens on endometriosis
DHL Race to RWC Supporting Grassroots Rugby Globally
EFL and Mind ‘On Your Side’ partnership
SAP Man City Community Heroes – Helping the world run better
Sponsor: SAP
The UEFA Europa League Trophy Tour driven by Kia
Education & Learning Sponsorship
Artichoke Trust & Believe Housing – Lumiere Durham, Keys of Light
Cardiff Metropolitan University and Richard Parks: Creating One Cardiff Met
Get Set to Eat Fresh with Aldi and Team GB
Sustainability Sponsorship
Beyond The Bean – A Global Story of Nespresso’s Sustainability Credentials
FOOD: Bigger than the Plate
Sponsor: BaxterStorey
The Positive Power of Clothes
Sponsor: Unilever Comfort
Smirnoff & Live Nation Festival Programme
Evian Wimbledon 2020
Best Sponsorship of Women’s Activities
Partnered by Women in Sport
Acceptance in Women’s Football
Sponsor: Visa
Barclays FA Women’s Super League and Grassroots Football in Schools Sponsorship
Beyond The Invisible: How Standard Life turned the lens on endometriosis
Boots brings Glory to Women’s Football
Mars – #SupportHer
‘One Moment Is All it Takes To Change The Game’
Sponsor: Visa
Best Use of Sponsorship to Encourage Diversity & Inclusion
Antony Gormley & AccessArt25 at the Royal Academy of Arts
Sponsor: BNP Paribas
Barclays FA Women’s Super League and Grassroots Football in Schools Sponsorship
Coca-Cola and the Premier League – Where Everyone Plays
EFL and Mind ‘On Your Side’ partnership
Safe to be Me
Sponsor: Aberdeen Standard Investments
Somerset House – Hennessy: For The Culture
TV Sponsorship
Partnered by Thinkbox
Bose Sponsor Channel 4’s F1 Coverage
Coors Light ‘Coldest Of All Time’
Forward Thinking Drama on ITV
Sponsor: Hyundai
Hampton by Hilton Sponsorship of Travel & Adventures on Channel 5
Hillary’s Sponsors Homes on 4
I’m a Celebrity… Get Me Out of Here!
Sponsor: Tombola Arcade
Print, Radio and Film Sponsorship
Getting to the Heart of it with TalkTalk
Magic Radio & Bensons for Beds
Pukka Herbs & Mail Media Metro: ‘The Wellness Connection’
Smash Hits + & Juliet
The Hometime Chip Shop Tour with Maldon Salt
Using Cinema to help Communities Defeat Terrorism
Sponsor: Counter Terrorism Policing
Best Use of Social Media & Online Platforms
Birds Eye: Fish Finger Lasagne
DHL Rugby World Cup #EpicMoments
Guinness House of Rugby
Save Our Shirt
Sponsor: Paddy Power
This Is For Them
AIG Life UK
Winning the iPhone battle through AR
Sponsor: Vodafone
Best Use of Mobile in a Sponsorship Campaign
Google Assistant & Live Nation
PayPal & The FA
Branded Content
Taking us on a journey to a ‘Better Future Now’
Sponsor: AXA
Pukka Herbs & Mail Media Metro: ‘The Wellness Connection’
‘Save Well, Spend Better’
Sponsor: Lloyds Bank
Three & LADbible’s Most Relaxing Place on the Internet
Using Cinema to help Communities Defeat Terrorism
Sponsor: Counter Terrorism Policing
Wild Spirits, Made By The Sea
Sponsor: Talisker
Branded Content – Sport
Care for every position you play
Sponsor: Dove Men+Care
Game Changing content for Women’s Sport
Sponsor: Visa
Marriott Bonvoy & Manchester United
O2: Travel Fan in Japan
PayPal & The FA
Pros Behind The Pros by Beko
Best Use of Celebrity & Influencer Endorsement
Müller Champions Ambassadors
Never Fully Dressed, official partner of Made in Chelsea
Sponsor: Never Fully Dressed
Norwich City and Seriously – We Believe in the Huuhkajat
Sponsor: Seriously Digital Entertainment
Pukka Herbs & Mail Media Metro: ‘The Wellness Connection’
UEFA Europa League vs
Sponsor: UEFA
With The Right Support We Can All Be Stars
Sponsor: DHL
Sports Sponsorship
Sponsored by Dataflow Events
Coca-Cola and the Premier League – Where Everyone Plays
NatWest & England Cricket
OPPO: Be A Shotmaker
Paddy Power – Save Our Shirt
Sony Interactive Entertainment x UCL – PlayStation F.C Final
Specsavers Ashes Series – The Test Experts
Grass Roots Sports Sponsorship
partnered by Sport + Recreation Allianc
DHL Race to RWC Supporting Grassroots Rugby Globally
Mitsubishi Motors Volunteer Recognition Programme
PayPal & The FA
BEST FOOTBALL SPONSORSHIP
Beko & FC Barcelona
Coca-Cola and the Premier League – Where Everyone Plays
DHL UNITED. DELIVERED.
Hyundai & Chelsea FC
Marriott Bonvoy & Manchester United
Reward Yourself with Hotels.com and Tottenham Hotspur
The eToro Fan Financial Statement
Best World Cup Sponsorship
DHL Rugby World Cup #EpicMoments
FIFA Women’s World Cup 2019™
Sponsor: Visa
NatWest & England Cricket
O2 and England Rugby: Be their Armour, Wear the Rose
‘One Moment Is All it Takes To Change The Game’
Sponsor: Visa
OPPO: Be A Shotmaker
Best Gaming Based Sponsorship
DHL & ESL – The Rise of EffiBOT
KFC & Kairos Esports
Mass Participation Sponsorship
Deloitte Ride Across Britain
I Am Team GB – presented by Toyota
Rights Holder Award – Best Activation of Assets – Judges’ Award
To be announced on the night
Business to Business Sponsorship
CIPD Simplyhealth Wellbeing at Work
Deloitte Ride Across Britain
DHL Fashion Potential Award 2019
Morgan Stanley Garden at the RHS Chelsea Flower Show
Visa Spend & Win Competition for Great British High Street
Visa’s Women’s Football activities
Brand Sponsorship
Sponsored by Sponsorium
Boots brings Glory to Women’s Football
Columbia & National Parks
Getting to the Heart of it with TalkTalk
Marriott Bonvoy & Manchester United
LADbible’s Most Relaxing Place on the Internet
Sponsor: Three
Paddy Power – Save Our Shirt
First Time Sponsor Award
Boots brings Glory to Women’s Football
Fratelli Beretta & Everton
Chivas & Manchester United – Success is a Blend
Sensitive Moments with Sensodyne and Made In Chelsea
Sponsorship Continuity
Carlsberg & Live Nation
Hilton and McLaren Partnership
Morgan Stanley Gardens at the RHS Chelsea Flower Show
O2 and England Rugby: Wear the Rose
International Sponsorship
Beko & FC Barcelona
Bridgestone CHASE YOUR DREAM, NO MATTER WHAT
DHL Rugby World Cup #EpicMoments
OPPO: Be A Shotmaker
Sony Interactive Entertainment x UCL – PlayStation F.C Final
The UEFA Europa League Trophy Tour driven by Kia
Best Use of Research and Evaluation
Sponsored by YouGov Sport
Boots brings Glory to Women’s Football
Hillary’s Sponsors Homes on 4
Love Island: The Cultural Zeitgeist
Measurement of Land Rover’s Rugby World Cup Sponsorship 2019
The Power of Live: Global Live Music Fan Study
The eToro Fan Financial Statement
Best Use of Public Relations in a Sponsorship Campaign
Partnered by the PRCA
Beyond The Invisible: How Standard Life turned the lens on endometriosis
CIPD Simplyhealth Wellbeing at Work
DHL Race to RWC Supporting Grassroots Rugby Globally
Paddy Power – Save Our Shirt
Virgin Media British Academy Television Awards 2019 PR Campaign
Special Award for Effective Use of a Smaller Budget
Anthony Nolan – Charity of the Year
Sponsor: haysmacintyre
Artichoke Trust & Believe Housing – Lumiere Durham, Keys of Light
Give Nature a Break
Sponsor: Forest Holidays
The Hometime Chip Shop Tour with Maldon Salt
Sponsorship Innovation of the Year
DHL x ESL – The Rise of EffiBOT
Game Changing content for Women’s Sport
Sponsor: Visa
Google Assistant & Live Nation Digital Programme
NatWest & England Cricket
Norwich City & Visit Tampa Bay partnership
Sponsor: Tampa Bay
Winning the iPhone battle through AR
Sponsor: Vodafone
2020 Vision Award – Celebration of Craft & Creativity
Forward Thinking Drama on ITV
Sponsor: Hyundai
Give Nature a Break
Sponsor: Forest Holidays
Paddy Power – Save Our Shirt
Entered by: Octagon
Using Cinema to help Communities Defeat Terrorism
Sponsor: Counter Terrorism Policing
We Believe in the Huuhkajat’ – “The Huuhkajat through the Eyes of the Canaries”
Sponsor: Seriously Digital Entertainment
SPONSORSHIP AGENCY OF THE YEAR
Sponsored by CSM Live
Winners of the ‘Large’, Medium to Boutique’ and ‘Innovation’ prizes will be announced on March 24th.
- 160/90
- b2b partnerships
- Bright Partnerships
- Ear to the Ground
- M&C Saatchi Sport & Entertainment
- MatchFit
- Octagon
- WeAreFearless.