UEFA commits 1bn euros to grow women’s football

UEFA have launched Unstoppable, a new six-year strategy aimed at making football the most-played team sport for women and girls in every European country, while increasing the number of professional leagues across the continent.

“Unstoppable is our road map to lay the groundwork for a sustainable future, unlocking the full potential of women’s football. As we enter this exciting new era, we must continue with the same passion that has driven us this far. Our dedication to the cause remains as strong as ever. Our mission is simple – to help women’s football gain a prominent place in the European sporting community,” said UEFA president Aleksander Čeferin

Unstoppable is the result of extensive collaboration with football stakeholders across Europe, and outlines UEFA’s plan to nurture the next generation of players, coaches, referees, volunteers and fans.

Building on the success of Time for Action, UEFA’s first-ever women’s football strategy, Unstoppable is set to propel women’s football to unprecedented heights, with eight strategic priorities geared towards achieving four long-term goals.View the full Unstoppable strategy

Unstoppable: four long-term goals for 2030

Over the next six years, Unstoppable will help us make women’s football:

• The most-played team sport for women and girls in every European country, through developing football pathways for players, coaches and referees alongside grassroots opportunities
• ­­The home of the world’s top players, with six fully professional leagues and 5,000 fully professional players across the continent
• The most sustainable and investable women’s sport, with record-breaking UEFA competitions
• Celebrated for its unique values and community, where everyone believes that they can have a place in women’s football.

“European women’s football has never been in a better place. National teams and clubs are excelling thanks to enormous investments, improved competition structures and thousands of emerging professional playing opportunities.

“Women’s football in Europe has become a sport for the masses, attracting an ever-growing and diverse fan base, and partners that wholeheartedly contribute to its growth. It is our promise to keep investing and collectively lead the game forward, with all European national associations, leagues, clubs, players, fans and partners part of our journey – because women’s football is Unstoppable,” said Nadine Kessler, UEFA managing director of women’s football

Between 2024 and 2030, we will commit €1 billion of competition revenue and UEFA investment to women’s football initiatives, supporting national association grassroots and development projects and transforming our competitions. Following the successful launch of a new competition system and minimum standards framework for national teams, in just a few months’ time UEFA Women’s EURO 2025 is set to capture the world’s attention , before the kick-off of an updated UEFA Women’s Champions League format and the launch of an exciting new second club competition next season.

Top stars including Aitana Bonmati, Giulia Gwinn, Ada Hegerberg and Lauren James have already lent their support to Unstoppable, alongside former England international Jill Scott and leading Swedish referee, Tess Olofsson.