Turkish Airlines Euroleague Partner with Sporting Goods Retailer

advice helvetica, bronchi sans-serif;”>Euroleague Basketball announced Intersport as a new partner of the Turkish Airlines Euroleague for the next two seasons.

The agreement, which extends through June of 2013, continues a strong relationship between the two brands. Intersport was previously an Euroleague Basketball partner for the 2010 Final Four in Paris and the 2011 Turkish Airlines Euroleague Final Four in Barcelona. 

With more than 5,300 affiliated retailers in 40 countries including Euroleague countries like Spain, Greece, Russia, Italy and Turkey, Intersport is the worldwide leader in the sporting goods retail market. Euroleague Basketball joins a list of top-level sports and events sponsored by Intersport, including several international football, skiing, track and field, handball and hockey events. 

Jordi Bertomeu, Euroleague Basketball President and CEO, said: “We are really happy to welcome back Intersport after their support during the Final Four of Paris and Barcelona. This agreement proves that Euroleague Basketball is a solid value for important brands such as Intersport, providing them with strong marketing and communication platforms. The Turkish Airlines Euroleague offers a unique brand of basketball that is capturing new fans all the time, and Intersport is giving those fans the confidence, commitment, passion, dedication and tradition that can only come from a worldwide leader in its industry.” 

Franz Julen, CEO of Intersport International Corp, stated: “Basketball is a dynamic and authentic sport enjoying an ever increasing popularity. Intersport stands for expert authority, authenticity, international expansion and passion for sports. Intersport and basketball are two partners with a natural fit. Intersport was in the past a partner of FIBA World and the European Championships. The partnership with Euroleague is therefore just the next logical step.”