Tottenham Reveal MLSE Advertising Deal after Defoe Transfer

Tottenham Hotspur have announced a advertising rights agreement with Toronto FC owners Maple Leaf Sports & Entertainment Ltd. (MLSE) following the Major League Soccer side’s capture of Jermain Defoe.

The deal includes promotional, branding, experiential activities, advertising, broadcasting, social media and digital rights across the 4-year agreement and at all MLSE properties and media sites. MLSE will stock, promote and sell official THFC merchandise at all their retail outlets and support the THFC Official Canadian Supporter’s Club.

Additionally, the Club can will also play a friendly against Toronto FC in the second game of our 2014 summer tour on July 23, in-between fixtures against Seattle Sounders on July 19 and Chicago Fire on July 26.

On Friday Tottenham agreed a deal with Toronto FC for the transfer of Jermain Defoe to the MLS side from February 28, 2014.