The Rising Stars Of Sports Betting

Last night, SBC held their North America Awards in New York, recognising the achievements of operators, affiliates and suppliers from all the major disciplines including payments, marketing, platform providers and data.

SBC is the largest news publisher in the betting and gaming industry, dedicated to developing the betting and gaming industries, and a major event company, hosting some of the world’s leading sports betting industry events.

The SBC Awards recognize the achievements of operators, affiliates and suppliers from all the major disciplines including payments, marketing, platform providers and data.

“Content automation is something that is becoming increasingly necessary for many organisations, as the need for regular, high-quality content is at an all time high.”

SBC play a major role in the gambling industry and were hosting their latest awards to recognise the leaders in the sector and those who are making waves throughout it.

GTG network, members of iSportConnect’s community, were a nominee at this week’s SBC North America Awards in the ‘Rising Star In Sports Betting & Casino’ category.

Alongside the company competing for the award were strong competitors who are also making strong moves and helping the overall betting industry to keep taking forward-thinking, progressive options. 

Through their iSportGenius data service, GTG collate over 20,000 statistics per sporting event, but also have two key products that are crucial and becoming more in-demand for the industry and other sectors.

While data is of course critical (GTG hold partnerships with some major names in this space, two notable ones being DraftKings, PaddyPower and Barstool Sportsbook, as well as many others) they also service gamification and, more recently, content automation.

Content automation is something that is becoming increasingly necessary for many organisations, as the need for regular, high-quality content is at an all time high. 

This content offering now extends to entirely automated feature length articles, to assist publishers with a next generation journalistic solution. GTG also helps publishers by producing automated preview videos as well as short videos containing their data facts.

“Words like relationship and engagement are key, whether you’re a sportsbook, a sports media company, a team, a league, or anyone else in the sports ecosystem, you want to be generating additional engagement with your customers, fans and followers.”

As Nathan Rothschild, Co-Founder & Partner of GTG Network recently explained in an interview with iSportConnect, they have developed proprietary text scanning technology which automatically recognizes keywords in an article to deliver contextual content and, where desired, sports betting CTAs.

“We’re now producing entirely automated feature length articles of 500+ words, which is the result of a heap of work over a number of years,” Nathan adds. 

“That’s underpinned, not just by robotic type words strung together, but by the most interesting insights in sport as it relates to data and the fact we can then expand that out into a journalistic solution, that’s a huge part of the future.”

The company also offers highly bespoke products which focus on customer and fan engagement, delivering prediction, arcade, trivia and bracket games across many different formats (web, app and in-venue).

Through the creation of these alternative games it provides an offering and a way to interact with those who may not be looking to actually wager money on these platforms, but still giving the companies a chance to engage with a wider audience.

Nathan states: “Words like relationship and engagement are key, whether you’re a sportsbook, a sports media company, a team, a league, or anyone else in the sports ecosystem, you want to be generating additional engagement with your customers, fans and followers.”

“There’s quite a significant opportunity for advertising, but ultimately the ability to drive additional traffic to a digital destination and also create new monetisation streams is where I see the role of our arcade games.”