Team GB And McVitie’s Sign Partnership Until Tokyo 2020
May 15, 2019
Team GB ha signed British biscuit brand McVitie’s as an official partner until 2020.
Under the agreement, both brands will undertake promotional activities, retail partnerships and internal colleague programmes.
Nick Bunker, Managing Director at pladis UK and Ireland (the owner of the McVitie’s), said: “We’re incredibly proud to be working with Team GB, bringing together Britain’s favourite team with Britain’s favourite biscuit brand. We know that the nation is passionate and proud of its British sporting heritage as are the 22 million households up and down the UK who feel equal love for our McVitie’s brand, so this partnership feels like a very natural fit. We have exciting plans for the partnership and are looking forward to seeing it come to life ahead of the much-anticipated Games next year.”
Team GB Commercial Director Tim Ellerton, said: “We’re delighted to welcome a great British brand in the shape of McVitie’s to the roster of supporters for Team GB as we head towards Tokyo.
“McVitie’s come on board at the perfect time as we prepare to launch our one year to go campaign for Tokyo 2020, which we have no doubt will be an incredible Olympic Games.”