Super Bowl winners Kansas City Chiefs top the NFL Brand Health Rankings
July 12, 2023
This month’s Brand Health Index powered by YouGov takes a trip across the pond to focus on NFL franchises with the Kansas City Chiefs coming out on top.
It is no surprise that the Kansas City Chiefs have come out on top of the rankings and with Patrick Mahomes at Quarterback (QB) they have won two of the last four Super Bowls and look to be on the path to creating a dynasty.
The San Francisco 49ers are our second biggest winners. One of the NFL’s most-historic franchises, the ‘Niners, have got a stronghold of support in the Bay Area thanks to the Raiders leaving Oakland for Las Vegas. They also were one of last season’s success stories with rookie QB Brock Purdy guiding them to the conference finals.
The Buffalo Bills have also improved their score massively from 2019 by being the first franchise to have a strong TikTok following, now at 1.9 million. While having a successful season they also became famous the world over after Damar Hamlin’s on-field heart attack, after this they became the nation’s second favourite team.
The Cincinnati Bengals are another one of our biggest winners. Since the arrival of QB Joe Burrow they have seen an upturn both on the field and in fans after he brought some of the LSU fanbase with him. The Bengals are also looking to redevelop their stadium which could see them rise further up the rankings.
Despite being second in our rankings the Green Bay Packers are our biggest losers. They have recently lost legendary QB Aaron Rogers which could have had a big effect on the franchise.
Our second biggest losers are the Washington Commanders. The Commanders are about to have a change of ownership confirmed with Joe Harris purchasing the team for $6.05 billion. The team has changed their name twice since our last poll in 2019. They were originally known as the Redskins until 2020 when they changed, for discriminatory reasons, to the Washington Football Team and then to the Commanders.
Here is the rest of the index:
