St. Helens Agrees Fan Engagement Deal With IQONIQ
January 21, 2021
St.Helens R.F.C. has signed sports and entertainment fan engagement platform IQONIQ as its new Platinum and exclusive engagement partner.
Through the platform which will launch in early 2021, Saints fans will benefit from a host of exclusive content, prizes and rewards.
IQONIQ also feature on the back of the Club’s 2021 playing shirts.
The three year deal sees Saints join a number of world-renowned club’s and leagues including football’s La Liga, AS Roma, AS Monaco, Real Sociedad and Crystal Palace FC along with McLaren Racing, to join the IQONIQ platform.
Launching in early 2021 to fans, IQONIQ is a new social media and fan engagement platform that targets the world of sport and entertainment from a unique perspective. It provides fans with greater links and connectivity with global sports clubs and their athletes. It’s varied and dynamic all-in-one app creates a whole new platform that provides fans with a more personalized and interactive approach.
This means Saints fans from all over the world will soon have the latest information from Saints in the IQONIQ app, in which you can obtain rewards, exclusive content, in-app games and special merchandise and ticketing offers following a detailed engagement loyalty program, thus strengthening the way you relate with their favourite stars, teams and clubs.
St Helens R.F.C. General Manager, Dave Hutchinson said: “Here at Saints we are always on the lookout for interactive ideas and concepts to grow our fan base not just locally, but around the world. With this in mind, there is nothing better than establishing this partnership with a leading fan engagement organisation in IQONIQ, who already work with so many high profile sports Clubs.
“As a Platinum Partner, we are delighted they will also feature on the back of both our 2021 Home and Away replica and playing kits. We are also excited to be able to soon launch our Saints related content on the IQONIQ app which will give fans a number of exclusive opportunities.”
Kazim Atilla, CEO of IQONIQ, said: “We’re proud to partner with back to back champions, St.Helens R.F.C., and further our footprint in Rugby League.
“We are looking forward to working with the club to engage their passionate fans, which are such a huge part of the club’s rich history and heritage. In 2021 and beyond, with the shared goal of a ‘digital first’ approach, our platform will look to grow the Saints fan base further, helping them to benefit with a range of exclusive offers rewards, content, in-app games and special merchandise and ticketing offers.”