Sports Revolution Partner with RFU to Increase Advertising Opportunities at Twickenham

Rugby Football Union’s (RFU) have employed Sports Revolution to become the exclusive in-stadia advertising partner of Twickenham. 

Twickenham, the home of England rugby, has been kitted out with a new LED fan-engagement and advertising system that stretches one kilometre around the bowl at pitch side and middle-tier levels.

Twickenham’s pitch-side LED advertising boards have been replaced and reconfigured with taller and higher definition units.

The new technology is debuting at the England’s ongoing 2012 QBE Internationals at Twickenham Stadium between England, Fiji, Australia, South Africa and New Zealand.

Vange Kourentis, Sports Revolution’s group commercial director, said: “We are thrilled to be part of these exciting changes to Twickenham Stadium and to partner with the RFU. This is an important development in ensuring that fans are kept at the heart of the game.

“We believe that understanding the fan and improving the match-day experience is key to building successful partnerships between rights holders, sponsors and fans.”

Sophie Goldschmidt, the RFU’s chief commercial officer, added: “Our work with Sports Revolution is the first stage in establishing Twickenham Stadium as one of the most digitally advanced rugby grounds in Europe. We choose our partners carefully and look for those who offer insight and understanding of what we can do to continually improve the fans’ overall experience.

“The new LED system has been well received during the first two QBE Internationals and we look forward to implementing the next phase to ensure Twickenham’s long-standing status as a cutting-edge stadium.”