Sportian partners ONE Championship to protect content against piracy

Sportian, the sports division of Globant have announced a partnership with ONE Championship, the world’s largest martial arts organization, to protect its content against piracy.

Using Globant Sportian’s Content Protection services, an evolution of the services originally developed by LALIGA, illegal broadcasts can be detected in real-time and tracked across streaming sites, apps, VOD platforms, search engines, social media, and IPTV, enabling rapid blocking and that will help ONE protect the value of its global broadcast agreements.

As Asia’s largest global sports property, ONE broadcasts weekly events to an audience spanning more than 190 countries. The popularity of its events, which feature mixed martial arts, Muay Thai, kickboxing, and submission grappling, has caused a spike in content piracy that threatens the future growth of the organization.

Globant Sportian offers the largest anti-piracy network for sports and entertainment, using advanced detection, analysis, and visualization tools to establish the source of piracy and stop its spread.

With a team of analysts working closely with more than 70 of the world’s largest online platforms, while holding Google TCRP certification, Globant Sportian’s Content Protection successfully removes over 98% of piracy it detects.

The technical information gathered by Globant Sportian’s Content Protection services also plays a crucial role in subsequent legal cases, leading to Dynamic Blocking orders against criminal networks around the world.

James Marsh, Vice President of Global Media Rights for ONE Championship, said: “Piracy is a serious issue that requires speed and precision to counteract any illegal streams and protect both our intellectual property and our broadcast partners. Globant Sportian has shown its commitment to innovating in this space for many years, and we look forward to working with them to ensure our programming is secure moving forward.”

Pablo Lo Giudice, Business Lead for Content Protection at Sportian, added: “ONE Championship is one of the most exciting growth stories in sport, which makes it a key target for piracy rings that are focused on diverting fans’ money out of the industry. We are excited to establish a new partnership in Asia that will reduce the impact that piracy is able to have on fan experiences, broadcast agreements, and local jobs.”