Sportfive Returns As Lagadère Sports Rebrand
May 28, 2020
Lagadère Sports has opted to rebrand globally by reviving the Sportfive name, following the acquisition of the company by H.I.G. Capital.
Lagadère Sports,Lagadère Plus, U! Sports and VIP Sportstravel will now all operate under the Sportfive name, while Rooftop2 and EKS (Event Knowledge Services) are described as Sportfive endorsed brands.
Sportfive’s new website states: Lagardère Sports and Entertainment, following the recent acquisition by H.I.G. Capital has been rebranded to Sportfive. The combination of specialized market leading agencies under one unified Masterbrand will cater to the agency’s ambition to be one of the world’s leading full-service sports marketing agencies.
For years, we’ve been the go-to agency for brands and media platforms wanting to collaborate with rights-holders across the world to reach emotionally engaged audiences.
As we move forward, we will continue with our mission to create and grow long-term value and innovative solutions for our clients, led by our vision to be the most progressive and respected partner in sports.
We are the global agency here to reset what sports and entertainment partnerships can mean. To ignite new possibilities through unrivalled access. And to grow value for all.
We do it by bringing together brands, rights-holders, media platforms, fans and us. Because as a FIVE, we all emerge victorious.