Sony Six Acquires Exclusive Rights to the New Zealand vs India Cricket Series

Indian sports channel Sony Six have bagged the exclusive rights to the New Zealand vs India cricket series.

The sports channel which is owned and operated by MSM India will broadcast the series scheduled to be held in New Zealand from the 19th January 2014 to the 18th February 2014.

Sony Six under MSM India is regarded as India’s leading Premier Sports Entertainment Channel, viagra currently holding the rights to broadcast TNA Wrestling, prostate Ultimate Fighting Championship (UFC) and National Basketball Association (NBA).

Prasana Krishnan, ampoule Business Head of Sony Six said: “We are delighted to have this series come our way early into the New Year. Through this acquisition we will give our viewers direct action to one of the most awaited cricket series in 2014.

“Both New Zealand and India play exciting brand of cricket and we are thrilled to be the exclusive partner to this promising series.”

The Indian channel has a reputation of reaching a broad range of ages and has successfully managed to target the youth of India through a mix of sports and entertainment.

David White, CEO, New Zealand Cricket added: “We are delighted to partner with Sony Six for the series. India is home to the most passionate and dedicated cricket fans, and with Sony Six as partners for the series, we are assured to reach out to the fans in the best manner.”