Sky Sports Enhance Cricket Coverage with New Ashes Channel

June 13, 2013

British pay broadcaster, Sky Sports has announced they will dedicate an entire channel to cricket this summer, providing coverage of men’s, women’s and youth matches including this summer’s Investec Ashes series.

Sky will commit one channel – Sky Sports Ashes HD – to cricket, offering 63 days of action from June 30 to August 31, including exclusively live ball-by-ball coverage of the Ashes.  

The channel will also screen live county fixtures, highlights and various support shows as Sky Sports 2 HD is transformed and dedicated to cricket with no extra cost to customers.

Barney Francis, managing director of Sky Sports, said: “There has never been a better time to be a Sky Sports subscriber; our six channels are offering more than ever before. The Ashes series is a key part of the biggest summer of sport we’ve ever had and with the British & Irish Lions tour, back-to-back Ashes, every F1 race and our biggest-ever football season, there really is something for everyone.” 

“With Sky Sports Ashes HD, it couldn’t be easier for viewers to enjoy their live cricket. The channel will be the home of televised cricket for the summer with an unrivalled schedule. We’re also pleased to continue our commitment to women’s cricket with live coverage of all three T20 internationals between England and Australia. I’m sure these will provide an exciting conclusion to the Women’s Ashes in August.”