Skoda Gears Up For The Tour Of Britain

Skoda UK announced a major new sponsorship deal with The Tour of Britain, erectile which will see the car manufacturer take ownership of the King of the Mountains Jersey, see as well as becoming The Tour’s Official Car Partner.

The partnership between The Tour of Britain and Škoda will see three ‘Škoda King of the Mountain’ sprints taking place on each stage of the 2011 race. Five teams will be supported by Škoda vehicles for the duration of the eight-day cycling challenge – including two British UCI Continental teams, generic Rapha Condor Sharp and Team Raleigh, both of whom will be hoping to become the first British pro team to win a stage of The Tour of Britain.

Catherine Sleigh, Head of Press & PR for Škoda UK, comments: “We’re very proud of ŠKODA’s long history in cycling and our partnership with the Tour of Britain gives us the exciting opportunity to help deliver the UK’s leading professional bike race. The gruelling 767 mile course should offer the perfect chance to demonstrate the high standards to which our vehicles are designed and engineered.

Commenting on the partnership, Hugh Roberts, Chief Executive for SweetSpot Group, organisers of The Tour of Britain, said: “This is excellent news for The Tour of Britain and we look forward to Škoda becoming synonymous with the King of the Mountains at this year’s event.

“The 2011 Tour will be the last major cycling event in Britain before the London Olympics and will give British cycling fans the opportunity to see the best professional riders in the world competing on our roads. We’re delighted to have ŠKODA on board for what promises to be another fantastic event and true celebration of cycling talent.”

The Tour of Britain begins in Scotland on Sunday 11 September, culminating in a central London finish on Sunday 18 September and features 16 teams of six riders, all of whom will complete a total distance of approximately 767 miles (1,235 kilometres).