Six Nations Rugby signs long-term deal with BKT
3 hours ago
Six Nations Rugby has unveiled a new long-term partnership with global tire manufacturing leader BKT in a significant move for international rugby.
The collaboration positions BKT as the Official Tire Partner for the Guinness Men’s and Women’s Six Nations, starting with the much-anticipated 2025 Championships on Friday 31st January.
“The Six Nations is rugby’s most loved annual competition.” commented Tom Harrison, CEO of Six Nations Rugby. “As such, it is hugely exciting to welcome BKT to our family of partners for 2025.”
“As a major global business with vast experience in sport, we are looking forward to working with the BKT team over the years ahead, to bring this partnership to life.”
Lucia Salmaso, Managing Director of BKT Europe, echoed the sentiment: “Rugby embodies BKT’s values as no other sport: it’s about teamwork, physicality, fair play, community and loyalty. We are deeply committed to making a meaningful contribution to rugby, ensuring the game continues to grow and thrive on a global scale.
“This partnership with Six Nations is an opportunity to not only support the legendary championships but also the rising stars who represent the future of the sport.”