Singula Decisions Appoints iSportconnect To Help Sports Subscription Businesses Drive Growth
June 30, 2020
London, 30 June 2020 – iSportconnect, The Worlds Largest Private Business Sport Network, has today been appointed by Singula Decisions, specialists in Subscriber Intelligence, to help sports subscription businesses drive growth. Working together, Singula Decisions will leverage iSportconnect’s vast experience in the sports market to validate the businesses proposition and go-to-market with the Singula® Subscriber Intelligence platform.
The multi-award winning platform combines Singula Decisions extensive domain experience with artificial intelligence and machine learning techniques into three fundamental components that are designed to drive subscription growth.
Employing the proven Decision Moments segmentation model, businesses can understand where their subscribers are at the eight key stages of the customer journey. The Subscription Scorecard then determines the true characteristics of each customer and ensures the content, service and communications being supplied equates the with demand-driven factors that include usage, satisfaction and willingness to pay. With this trajectory, the Action Library provides pre-loaded and tested actions that businesses can use quickly to react and change customer behaviour.
Speaking on the announcement, Singula Decisions CEO Bhavesh Vaghela said: “As a business we have been helping sports brands for over 20 years; we ran our first PPV event in the 90s and have launched many sports subscription and pay-per-view services worldwide. With the disruption in the sports market, businesses need to react much quicker to market conditions as they fight to keep their subscribers. We are thrilled to be working with iSportconnect’s hugely experienced team – helping us to further develop our solutions to fit the market need.”
iSportconnect CEO Sree Varma added: “We are absolutely delighted to be able to welcome Singula Decisions on board with iSportconnect. They have a terrific business which provides a huge benefit for platforms with subscribers, whether that be OTT channels, Pay-TV or pay-per-view and we look forward to helping them further along their journey.”
FIND OUT MORE
Watch the new Q&A session with iSportconnect’s Ben Page and Singula Decisions CEO Bhavesh Vaghela where they talk about the changing landscape of subscriptions in recent years; the key drivers to creating a successful subscription business and how to overcome significant data challenges then react in real-time when driving subscriber growth. WATCH HERE.
IF YOU MISSED IT….
You can also check out highlights from our recent iSportconnect eMasterclass where Bhavesh joined Paul Stimpson, EVP of Rights at DAZN and Clive Cottrell, Director of Marketing at Racing TV to provide their expertise on ‘Understanding Your Pay TV and OTT Subscribers’. Simply CLICK HERE.
ABOUT SINGULA DECISIONS
At Singula Decisions we are passionate about driving subscriber growth. Our 20+ years’ experience managing over 30 million subscribers for leading TV subscription businesses means we see the world differently.
We see hidden energy, a tension, a flow, a pulse between the way your service is delivered and the way that your subscribers react. Its power is to discern where your subscribers are right now, how they got there and where they are going; and what action is needed to change their behaviour. We call it subscriber intelligence.
Our award-winning Subscriber Intelligence Platform combines our team’s extensive domain knowledge and practical experience with artificial intelligence and machine learning techniques that turn your subscriber data into something so tangible that it will transform the way you engage with your subscribers.
We help you deliver sustainable subscriber growth through Brilliant Decisions and Intelligent Actions.
For more information, please visit our website and follow us on LinkedIn, Twitter, Facebook and Instagram.
iSPORTCONNECT CONSULTANCY
iSportconnect’s Consultancy division works to help our clients with commercial development, marketing and communications and business strategy surrounding the world of sport. We help to provide business intelligence, global sports market entry strategy and support and are constantly on hand as advisors 24/7 for our clients. Some of our consultancy clients include the likes of LaLiga, Sodexo, Tata Communications, Sportradar, Hookit and ATPI.
ABOUT ISPORTCONNECT
iSportconnect was launched in 2010 with the aim of bringing together sports business professionals around the world in a sports business networking community enabling them to meet one another, find information and obtain access to a wide range of relevant services. The platform is now the largest global private network of sport business executives, where membership is exclusive and follows a strict door policy.