Broadcasting Sina Sports Volvo Ocean Race

Sina Sports to broadcast Volvo Ocean Race in China

October 16, 2017

The Volvo Ocean Race and Sina Sports in China have agreed to a content partnership that will see the video and digital coverage from the upcoming Volvo Ocean Race 2017-18 distributed across the Sina Sports platforms.

Along with an 11-part television series that begins in October and runs monthly through July 2018, Sina Sports will also feature weekly race updates, regular news highlights and streaming of race leg starts, in-port races and leg finishes and arrivals of the fleet into each port stopover.

Sina Sports will also distribute highlights on the popular Weibo platform in China, which will be showing the race’s weekly update.

“Since 2008-09 when the race first stopped in Qingdao, China has been a critical market for the global growth and visibility of the Volvo Ocean Race,” said Volvo Ocean Race Chief Digital Officer Jordi Neves.

“Over the past decade, that growth has seen a Chinese boat in the fleet, numerous Chinese sailors and several highly successful stopovers in China. Partnering with an outlet like Sina, which commands such a broad reach, will further our efforts to reach new sailing and sports fans in China and across Asia.”

This edition of the race also features stopovers in Hong Kong and Guangzhou in January and February 2018.

Broadcasting Sina Sports Volvo Ocean Race