Sherwin-Williams Expands NASCAR Deal to Official Automotive Paint Partner

Sherwin-Williams Automotive Finishes have been named the The Official Automotive Paint of NASCAR in a new multi-year partnership beginning next year.

The announcement complements recent news that in May, 2013, The Sherwin-Williams Company signed a multi-year partnership designating the nation’s largest specialty retailer of paint and painting supplies as the ‘Official Paint of NASCAR.’

By adding the ‘Official Paint of NASCAR’ sponsorship in the automotive coatings category, Sherwin-Williams’ Automotive Finishes division further expands its visibility as one of the leading product innovators and servicers to the collision repair and original equipment industries. 

Adam Chafe, Vice President Marketing, Sherwin-Williams Automotive Finishes said: “Since 2000, some of the biggest names in racing have trusted their race car finishes to Sherwin-Williams. We’re extremely excited and honored to become the ‘Official Automotive Paint of NASCAR.’ In fact, more than a dozen NASCAR teams currently use Sherwin-Williams Automotive Finishes. We aim to help teams cross the finish line and ensure that their cars and sponsors always look good on the track; that also holds true with every repair and repaint our customers provide.”