Setting a gold standard: ATPI at the 2024 Paris Olympics
December 5, 2024
As 2024 wraps up, Partnering with the Local Olympic Committee, Team Canada, and On Location, ATPI delivered a once-in-a-lifetime experience for athletes, sponsors, support staff, and more.
As the 33rd Summer Olympics took over Paris, ATPI was at the heart of all the action. In partnership with the Local Olympic Committee, Team Canada, and On Location, we delivered an unforgettable experience with every detail meticulously handled. The secret to our success? A four-pillar approach consisting of a strong global network, personalized service, event expertise, and logistical precision.
Let’s dive into the details of our gold-medal worth performance:
Leveraging our global network
As a truly global organization, ATPI can co-ordinate travel plans across continents, countries, and cities with ease.
When supporting our local Olympics partners in Canada and France, our ability to leverage our global network made traveling between time zones move like clockwork.
Our multilingual team ensured communication flowed freely in the run up to the Games and during the competition, while our in-depth understanding of both territories gave ATPI an advantage when arranging flights across the Atlantic and transport to events within Paris and the rest of France.
Providing a personalized service
ATPI has a well-deserved reputation for offering exceptional levels of service – and our team more than delivered during Paris 2024.
As a sub-distributor for On Location, the Games’ official hospitality provider, we were tasked with creating an unforgettable experience for the Canadian Olympic Committee’s (COC) marketing partners. With this goal in mind, we were able to demonstrate our ability to provide a high caliber hospitality experience for elite clients travelling to Paris from all over the globe.
Truly great service can never be delivered with a one-size-fits-all approach; we provide a custom service to every individual traveler with personalized support securing a seamless travel experience. The results speak for themselves: our team received overwhelmingly positive feedback from our special guests.
Building on our experience and expertise
When we became the official travel logistics provider for the COC and Team Canada, we drew on our extensive experience navigating major sporting events to arrange travel for athletes, coaches, and support staff. With ATPI taking care of every detail, the athletes could concentrate entirely on their performance.
Our sports travel expertise was also on display in our work with the Local Olympic Committee Paris 2024. With Olympic Games venues scattered across France, the Local Olympic Committee needed to partner with an organization they could trust to manage the end-to-end transportation, logistics, and domestic travel needs of athletes, media, officials, and support staff alike – and ATPI was proud to exceed their expectations.
Demonstrating our logistical precision
An event like Paris 2024 is incredibly complex and comes with a unique set of challenges. Our partners needed ATPI to co-ordinate complex multi-venue travel itineraries and adhere to tight schedules without compromising service.
To put the scale of this achievement in perspective, ATPI completed 17,931 travel transactions for the Local Olympic Committee Paris 2024, managed 15 hospitality programs across 18 days for On Location, and transported 337 athletes, 369 support staff, and 191 mission team members for the Canadian Olympic Committee. Travel plans for the COC alone required ATPI to book and co-ordinate 2,900 flight tickets.
From Team Canada to On Location, our partners could trust that we had the work ethic and attention-to-detail to face these challenges head on. Throughout the Games we handled high volumes of travelers, secured the best travel options for everyone, and adapted quickly to unforeseen schedule changes.
It’s all thanks to our precision planning. ATPI can successfully manage the complexities of an event like the Olympic Games by pairing our detail-orientated approach with a flexible and ‘never give up’ mentality.
Now that the whirlwind month is over, we’re incredibly proud to have provided an unforgettable experience for all our partners at Paris 2024.