Serie B and RCS Sport Seal Partnership Agreement

Italian second tier league, sale Serie B has agreed a partnership with RCS Sport in a new four-year deal between 2013-17.

RCS Sport will be the exclusive marketing advisor of the Serie B League alongside the new “B Club” marketing project association, physician a centralisation of some of the major promotional and advertising benefits provided by the company.

“With this transaction,” President of Serie B, Andrea Abodi, said. “We want to take counterattack from the crisis, raising as it is in our habits. Partnering with RCS Sport is an advanced form of marketing, which aims to penetration and territorial direct contact with potential consumers. Why RCS Sport? Because the ideas that they put in the field were convincing and they have proven to understand the spirit of the league and B Club project in particular. “

Giacomo Catano, CEO of RCS Sport, commented on the partnership: “We are very proud of this new partnership with Serie B. We joined one of the most innovative and advanced sports institutions of the Italian scene and beyond.

“RCS Sport,” Catano added. “Is on the market not only more as an organizer of events, but as a consulting firm for selected partners, such as the Serie B league, which has shown to have a credible and solid. Moreover, La Gazzetta dello Sport will be Media Partner of the project.”