SendtoNews Video announces new partnership with Tennis Channel
August 30, 2017
SendtoNews Video has today announced a new partnership with the Tennis Channel.
Selected highlights, analysis and interviews will be available to the SendtoNews distribution platform, which includes more than 1600 sports news properties across North America including USA Today, LA Times and The New York Post.
Neil Roberts, executive director of marketing, Tennis Channel, said: “Our partnership with SendtoNews is a great opportunity to raise Tennis Channel awareness and extend our brand to nearly 200 million viewers a month.”
.@RafaelNadal overcomes slow start under the #USOpen roof! pic.twitter.com/pdHpzF9lXM
— Tennis Channel (@TennisChannel) August 30, 2017
Mike ‘JB’ John-Baptiste, Executive VP, Content, SendtoNews, added: “From [Maria] Sharapova getting a wild-card slot at the Open to [Roger] Federer having a record breaking year, 2017 has been huge for Tennis.
“The Tennis Channel is a leader in providing quality coverage of all these storylines and we are thrilled to deliver this content to our publishing partners.”
The SendtoNews and Tennis Channel Partnership will see a variety of premium tennis videos distributed to publishers across 96 of the top 100 U.S. designated market areas.
The deal is set to give viewers access to not only tournament coverage but also related travel and lifestyle content and exclusive videos of Tennis Channel sponsored tournaments such as September’s Laval Cup.
