Scotiabank Becomes Official Bank of Edmonton Oilers
January 21, 2014
Scotiabank have announced a new partnership with NHL franchise Edmonton Oilers becoming the Official Bank of the team.
The partnership will focus on programs aimed at supporting fans, communities and grassroots hockey.
“The Oilers are proud to embark on this new partnership with Scotiabank on behalf of our many fans in Oil Country. We share Scotiabank’s commitment to community and hockey at all levels,” said Patrick LaForge, Edmonton Oilers President & COO. “With Scotiabank on board, Oilers fans are certainly richer than they think.”
Over the course of the six-year partnership, Scotiabank and the Edmonton Oilers will provide a range of fan initiatives and community programs including a community hockey focused in-game feature; and the Scotiabank Girls HockeyFest, a free hockey festival for girls aged 7-14 where they have a chance to improve their on-ice and off-ice life skills by learning from elite and CWHL women athletes.
“We feel it’s important to build teamwork and camaraderie in both sport and community, and we truly believe that everyone needs a team,” said John Doig, Scotiabank Chief Marketing Officer. “We’ve been able to see first-hand how much hockey means to people from coast to coast, particularly at the community level. As Scotiabankers, we look forward to bringing our passion for the game to Edmonton and working with the Oilers to give back to their great fans.”