San Francisco 49ers team up with HP

National Football League (NFL) franchise the San Francisco 49ers has announced a new multi-year agreement with technology company HP which will see it become presenting partner of the 49ers for the 2010 season.

49ers chief sales officer, John Vidalin, said: “We are very excited to have our first ever season presenting partner in HP. HP will have a strong brand presence integrated into the presentation of 49ers football – from training camp to the 2010 season.

“Similar to the 49ers international relevance in football, HP’s technology innovation is international in scope so we’re excited to see a partnership between a pair of iconic brands headquartered in the Bay Area.”

Senior vice president and chief marketing officer for HP, Michael Mendenhall, added: “HP is synonymous with innovation. Pairing our brand with the San Francisco 49ers, one of the most storied franchises in the NFL creates a dynamic combination that can bring together fans of both organisations.”