Samsung Recruit Beckham as London 2012 Ambassador

Olympic partner Samsung has recruited soccer icon David Beckham to act as a global brand ambassador for the London 2012 Games.

As brand ambassador, Beckham will be used in promotional campaigns across various platforms by Samsung, which holds the exclusive rights in the wireless communications equipment category for the Games. The LA Galaxy midfielder played a key ambassadorial role in London’s winning bid for the 2012 Games.

Gyehyun Kwon, Samsung’s vice-president and head of worldwide sports marketing, stated: “David has been actively taking part in a number of initiatives to help young people around the world to enjoy a better life, while Samsung’s London 2012 marketing campaign will also place great importance on the value of engaging youth. To this end, we’re delighted that David will be supporting our goal to extend the Olympic Games spectator experience to fans throughout the world using our leading smart mobile technology.

“David Beckham is a global sports icon who is helping to raise the profile of the London 2012 Olympics and attracting more of us to watch and to actively participate in the Games. We are very excited about the new partnership for our customers and fans of the Olympic Games and we’re looking forward to working with David across the range of London 2012 marketing initiatives we will be pursuing until the end of 2012.”

Beckham added: “I’m very proud to be part of the team that brought the Olympics to my home city, London. It is one of the greatest events in the world. Working with a globally respected brand, like Samsung, our aim will be to help more and more people to enjoy and share the excitement of the London 2012 Olympic Games.”

Meanwhile, the 36-year-old claimed that he would love to play for a combined Great Britain side in next year’s Games, having been touted in coaching and managerial roles in the past. The debate goes on as to whether the FAs of Scotland, Wales and Northern Ireland will allow their players to play in the tournament amidst fears that they will lose their independence as a soccer nation, a notion that FIFA has consistently rejected.