RFU Finally Secures First Ever Title Sponsor for Championship

The RFU has finally secured a first title partner for the RFU Championship with Greene King IPA sponsorsing the second tier rugby tournament.

The competition, pill now titled the Greene King IPA Championship to reflect the new four-year partnership, has seen rapid growth since its inception in 2009. The league continues to become increasingly competitive and is a showcase for exciting rugby, whilst providing a strong pathway for England players including seven from the current squad, five of whom are on the 2013 Lions Tour.

RFU Chief Commercial Officer Sophie Goldschmidt commented: “We are delighted to have reached agreement with Greene King IPA to become the title partner of the RFU Championship.

“The Championship has developed significantly thanks to the continued commitment of the clubs and the Union. It has led the way with innovations such as RefCam and live Twitter streaming for fans, which have helped it become the fantastic competition it is today.

“We would like to thank the Championship clubs for their support during the negotiations. We look forward to the new Greene King IPA Championship season, which will also see Sky Sports broadcast 18 live games.”

Chris Houlton, Managing Director of Greene King Brewing & Brands, added: “Greene King IPA has been a supporter of rugby union at all levels for many years and we are looking forward to an exciting partnership with the Championship over the next four seasons and bringing the great taste of quality cask ale to rugby fans across the country.

“The Championship is a fantastic division and a proven hotbed of emerging rugby talent – we see this as the perfect time to commit to a long term agreement and help raise its profile.” 

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