Rewards4Racing and Betfair announce new partnership

Rewards4Racing, the rewards programme for racegoers, has named Betfair Sportsbook as its fourth exclusive bookmaking partner.

Programme members will be able to collect points on their betting activity with Betfair Sportsbook, building on Rewards4Racing’s long-standing incumbent partnerships with bet365, Betfred and Coral.

Betfair’s brand director, Stephen Mault said: “We are delighted that Betfair has joined the Rewards4Racing programme. It will enable us to reward Betfair customers with regular and tangible benefits through the Rewards4Racing platform and the partnership will help us increase the reach of the flagship Betfair sponsorships in the racing calendar.

“It will also offer racing fans greater opportunities to attend race meetings more frequently, underlining our long-term commitment to British Racing.”

Rewards4Racing co-founder and director, Tom Cowgill, added: “It’s fantastic news to have Betfair Sportsbook join us as our fourth bookmaker partner.

“Betfair has an ever-increasing portfolio of high-profile sponsorships within British racing and I’m certain that their participation on the programme will prove to be a great addition for our members.”