Research Shows Primary School Children Inspired by Olympics

Research released by Asda today regarding the legacy of the London 2012 Olympics has found that that many British children were being encouraged to play more sport; however a majority of parents believe that more sport should be made available to primary school children.

Of the 2,000 parents who were surveyed, 53% felt inspired by the Olympics to encourage their children to take part in sport, 34% encouraging their child to do more sport and a fifth motivating their child to take part in sport altogether.

Although results indicate positive effects of the Olympics on the UK’s children and a successful legacy, 72% of parents asked about access to sporting facilities stated that sport should be more available to primary school children.

The research was conducted with Asda’s Active campaign which aims to ‘Get Britain Moving’. Olympian Greg Rutherford and charity Sports Leaders UK have partnered with the supermarket chain for the campaign.

Rutherford said of the campaign and the Olympic legacy: “For me and others involved in London 2012, it’s a source of great pride to know that children felt inspired by the efforts of Team GB to do more sport. We can’t let this enthusiasm go to waste by not providing enough sporting opportunities for them to take advantage of, and the commitment of companies such as Asda is vital to help us satisfy the demand”.