REAP Global Named Presenting Title Sponsor for the CUPRA FIP Tournaments
16 hours ago
REAP Global, a leading payment technology provider, has been officially named the Presenting Title Sponsor of Asia Padel Events (APE), supporting its promotion of CUPRA FIP tournaments across Southeast Asia. This landmark partnership represents a major step forward in professional padel’s expansion, reinforcing the sport’s global reach and competitive ecosystem.
The CUPRA FIP Tour is the official international padel circuit under International Padel Federation (FIP). The CUPRA FIP Tour 2025 will introduce a series of tournaments promoted by APE across Southeast Asia, including Hong Kong, Malaysia, Singapore, Japan, and more. With FIP Ranking Points and competitive prize money, these tournaments provide a crucial pathway for professional players to reach the highest tiers of the sport, including Premier Padel.
A Game-Changing Partnership for Padel in Asia
With REAP Global as the Presenting Title Sponsor of Asia Padel Events, the CUPRA FIP Tour 2025 tournaments promoted by APE are set to:
• Expand into new host nations, strengthening the presence of padel across Asia. • Attract top-tier international players while creating opportunities for local and regional athletes. • Increase tournament visibility through world-class digital engagement, live streaming, and media coverage.
The confirmed 2025 calendar includes at least ten international tournaments promoted by APE, featuring:
• Hong Kong – Hosting its first-ever FIP Bronze event, a milestone for the city’s sporting landscape.
• Malaysia – Kuala Lumpur debuts its FIP Bronze tournament, reinforcing its commitment to professional padel.
• Singapore – Marking Singapore’s entry into the CUPRA FIP Tour, positioning the country as a new hub for padel in Southeast Asia.
Additionally, Asia Padel Events will organize Challenger Tournaments as parallel events to the CUPRA FIP Tour, engaging recreational and aspiring competitive players. These tournaments will provide local athletes and enthusiasts the opportunity to compete, gain ranking points, and be part of the international padel experience.
A Shared Vision for Growth & Innovation
Alenna Dawn, Founder of Asia Padel Events, shared her excitement about the collaboration, “Padel is one of the fastest-growing sports in the world, and this partnership with REAP Global allows us to take the sport to new heights in Asia. With their expertise in financial technology and innovation, REAP shares our vision of expansion, accessibility, and long-term sustainability for padel in the region. Their support as Presenting Title Sponsor of Asia Padel Events ensures that we can bring more CUPRA FIP tournaments to Asia, giving players greater opportunities to compete on an international level.”
Kevin Kang, Co-Founder of REAP Global, emphasized the synergy between REAP and Asia Padel Events, “We are proud to be the Presenting Title Sponsor of Asia Padel Events, supporting the expansion of the CUPRA FIP Tour across Southeast Asia. At REAP, we value speed, innovation, and teamwork—the same principles that define padel as a sport. Just as Asia Padel Events is leading the way in padel’s growth in Asia, REAP is pioneering new financial solutions for businesses worldwide. We look forward to a long-term partnership that will drive the expansion of both padel and digital finance.”
Building the Future of Padel in Asia
Asia Padel Events is committed to expanding and professionalizing padel in Asia, collaborating with FIP, national federations, and key stakeholders to establish a sustainable and highly competitive professional circuit. With REAP Global’s support as Presenting Title Sponsor, APE remains focused on making padel more accessible and competitive across the region.
Beyond expanding the professional competitive landscape, Asia Padel Events aims to position Asia as a premier global destination for padel, attracting top-tier international talent, fostering elite competition, and cultivating a thriving ecosystem for players, clubs, and fans alike. Through world-class tournaments, strategic partnerships, and grassroots initiatives, APE is shaping the future of padel in Asia and driving its long-term growth on the international stage.
The partnership was brokered by Sports Media Gaming.