Real Sociedad Introduces ‘Smart Scarf’

LaLiga club Real Sociedad is aiming to convert its Anoeta home ground into a ‘smart stadium’ and already has an impressive technology infrastructure in place.

Meanwhile, with the introduction of its new ‘smart scarf,’ it has provided its following with something truly unique.

The San Sebastian club wanted to pay tribute to its ‘One Club Man’ initiative, which honours the players who have spent their careers with the same team. By purchasing the One Club Man scarf, which comes equipped with NFC technology, followers can access a world of exclusive offers at the touch of a button.

By downloading the club’s Realzale application, then activating the ‘One Club Man Tag,’ fans can use their phone to scan the NFC chip embedded in the scarf. Through real-time notifications pushed by the club, users of the technology can win prizes, VIP experiences or receive real-time discounts throughout the matchday.

“The smart scarf is one of the eleven initiatives identified within the Sport Thinker Smart Stadium programme, which is carried out with Microsoft,” said Juan Iraola, Head of Digital Transformation at the club. “This initiative offered us a different way of interacting with our fans, uniting the offline and online worlds.”

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