Rapala USA Renews FLW Sponsorship

Fishing line hook specialist, Rapala USA has extended it’s sponsorship with FLW, the industry’s premier tournament fishing organization.

Rapala offers anglers high-quality lures, line and hooks along with outdoor tools and accessories. Financial terms of the deal were not released.

Through the agreement, Rapala and sub-brands Sufix and Trigger X will receive exposure across several of FLW’s platforms, including its tournaments and Expos, multiple websites and FLW Bass Fishing magazine.

Rapala’s legendary pro staff includes FLW Tour pros Terry Bolton, Dave Lefebre and 2012 Forrest Wood Cup champion Jacob Wheeler.

Since 1936, Rapala has been the world’s favorite fishing lure. Rapala lures have accounted for more world-record catches than any other lure. More than 20 million lures are produced and sold in more than 140 countries around the world every year by Rapala.