PSG Seals BULK HOMME Partnership In Asia

Paris Saint-Germain has teamed up with BULK HOMME, a men’s skincare brand in Japan.

As per the agreement, BULK HOMME will be able to associate its image with that of the Parisian club and its stars within the framework of promotional campaigns. The skincare brand will be displayed on the LED panels around the pitch when Ligue 1 matches are broadcast all over Asia.

Sébastien Wasels, Managing Director of Paris Saint-Germain Asia-Pacific, announced: “We are delighted to welcome BULK HOMME into the Paris Saint-Germain family. We share the same ambitions for developing our brands in this region and are both attached to the virtues of sport. Today, Asia represents more than a quarter of our global fanbase. This partnership shows the Club’s increasing attractiveness in the continent and is perfectly in line with the Paris Saint-Germain’s ambitious strategy in Japan that included this year the successful opening of an official store in Tokyo, which is a first for a European club and also the launch of the club’s website in Japanese.

“Ever since the opening of the club’s APAC office, Paris Saint-Germain has been one of the most dynamic club in the region. Several exciting projects are in the pipeline, some of which will be announced during the Club’s forthcoming tour in China this summer.”

Takuya Noguchi, Managing Director of BULK HOMME, announced: “This is a fantastic opportunity for our brand to associate itself with Paris Saint-Germain’s image. There is no doubt that Paris Saint-Germain is the European sports brand whose influence has grown the most in Japan in recent years. We are planning to develop a few joint projects such as creating collaborative products by integrating two brands both inside and outside Japan.”