Perfect Timing: Tag Heuer’s Flourishing Relationship With LaLiga

The new Spanish football season kicks off this Friday, August 17. In recent years, Spain’s top flight has established itself as the best football league in the world, with both of Europe’s top club competitions won by Spanish teams this past season. Real Madrid won the Champions League and Atlético Madrid the Europa League, and Barcelona won the domestic title. Tag Heuer has been a key partner of LaLiga since 2016. iSportconnect spoke to Blanca Panzano, General Manager of Tag Heuer Spain, about the company’s flourishing relationship with the league.