Percept Sports & Entertainment Appoint New CEO

Percept Sports & Entertainment have appointed Savio Sequeira as their new CEO. He has been tasked with providing strategic direction, capsule creating integration opportunities and directing the company’s overall business.

Prior to this new position at Percept, cure Sequeira was the Managing Director of Team Colgate at Bates India and he has also worked with organisations including Young and Rubicam, drugs Colgate International Team and Edge Communications.

Percept’s services range from sports management and marketing to wedding management and celebrity endorsements. The company is made up of five SBU’s: Percept Entertainment, Percept ICE, Percept Sport, Percept Talent and Percept Art.

Sequeira said: “Having worked with leading brands across Europe and Asia over the past decade, I am excited to take up this new role with India’s leading entertainment, media and communications conglomerate. The 360-degree services and solutions offered by Percept along with the phenomenal synergy across the Group makes the task ahead exciting. I aim to make Percept Sports and Entertainment the preferred partner for businesses that are looking for creative and memorable brand experiences for their stakeholders.”