Peak Sports to Market University of Central Arkansas Sponsorship Rights

University of Central Arkansas’ athletic department has signed a deal with a sports management company Peak Sports MGMT worth $3.3 million.

The deal will see Peak Sports sell corporate sponsorships and work to give UCA sports a greater presence in the region.

UCA says the deal is for five years with three one-year renewal options.

The pact includes a provision for revenue sharing once certain thresholds are met, and UCA says that will mean revenues will be greater than the $3.3 million guarantee over the life of the contract.

UCA says Peak Sports is to build an enhanced radio or television network to further promote UCA sports in the Conway-Little Rock area.

Peak Sports has moved from the Dallas area to Conway.